Animated product vignettes
About the project
My client commissioned me to do a series of small animated vignettes of high-end jewellery. These animations were played on a large vertical screen and have been designed to intrigue and captivate passers-by. After meeting with the client and agreeing the creative direction I worked with After Effects and Cinema 4D to produce the vignettes.
Their jewellery is beautiful so the task was simply to present the product and animate it in an unobtrusive fashion. In other words, we'd let the visuals and the movement speak of the quality rather than augment it with many visual effects.